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Cookies policy


a. What is a cookie and what its purpose?
Cookies are text files containing small amounts of information that a user’s device (computer, tablet or mobile) downloads when it visits a website. They allow the site to “remember” your computer, but not specifically who is using it. Cookies are used generally for different purposes, such as letting the user navigate between pages efficiently, implementing the user’s preferences and generally improving their browsing experience, by customising the website according to their navigation and user profile. They can also help ensure that the adverts that the user sees online are more relevant to them and their interests.

We use cookies when you visit our site. There are four main types of cookies:

  1.  Site functionality cookies – these cookies allow you to navigate the site and use features, such as “Add to Bag” and “Save for Later”.
  2. Site analytics cookies – these cookies allow us to measure and analyse how our customers use the site, to improve both its functionality and your shopping experience.
  3. Customer preference cookies – when you are browsing or shopping on Ethaca, these cookies will remember your preferences (i.e. your language or location), so we can make your shopping experience as pleasant as possible, and more personal to you.
  4. Targeting or advertising cookies – these cookies are used to deliver ads relevant to you. They also limit the number of times that you see an ad and help us measure the effectiveness of our marketing campaigns.

By using our site, you agree to us placing these sorts of cookies on your device and accessing them when you visit the website in the future. If you want to delete any cookies that are already on your computer, the “help” section in your browser should provide instructions on how to locate the file or directory that stores cookies. Further information about cookies can be found at www.aboutcookies.org. Please, note that by deleting or disabling future cookies, your user experience may be affected and you might not be able to take advantage of certain functions of our website.

b. How to manage your tracking and cookies preferences

At any time, you have the option to limit this tracking or to accept or decline the use of cookies/pixel tags by changing your browser application settings. Please, note that our systems may not recognise Do Not Track headers or requests from some or all browsers.

Most browser applications automatically accept cookies, but you can set it to receive an alert each time an operator tries to send you cookies/pixel tags, and/or prevent it from accepting them. On most browsers, the “Help” portion of the toolbar will tell you how to prevent it from accepting cookies, how to change your tracking settings, how to have it notify you when you receive cookies/pixel tags, or how to disable cookies/pixel tags altogether.

Please, note that if you disable cookies completely from the browser, then it is possible that some parts of our website will not function properly such as the normal surfing or the purchase activity and finally, you may also lose any personalised activity and the advertising you receive when you visit this website will not be tailored to your interests.

c. How to disable third party cookies and advertising or targeting cookies from Ethaca.com site

You can learn how to disable third party cookies and advertising or targeting cookies on your computer by checking youronlinechoices.com


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